We all want more from our AV these days, right? There’s the basic conference room screen, there are one-panel digital signage displays, there’s the scratchy sound of a laptop speaker…… and then there’s top-quality AV solutions with experiential design at their core.
If you haven’t heard the term before, experiential design in this context involves bringing together the use of the latest technologies with storytelling and creativity to deliver an amazing real-world experience for the user / customer. You may have experienced experiential design when you’ve walked through an airport corridor and been guided through the space with a series of illuminated or animated brand messages, for example.
Experiential design goes far deeper than the one-dimensional. It has limitless possibilities, including the potential to move people into a memorable, multi-dimensional experience.
Experiential design has various important parts to consider, and your AV specialist can work together with your experienced designer to develop the right solution and craft out an interactive storytelling environment.
Let’s take a look at the different components in a bit more detail…..
Content is King
Every good journey begins with the content. You’re going to spend a lot of time getting this just right -to know exactly what messages you want to display.
Your AV specialist will be taking your story and bringing it to life in the experiential design installation.
The AV specialist will be able to deliver messaging to your target audience in a consistent and compelling manner. The messaging can be displayed over a variety of media sources and most likely move people along the journey from beginning to middle and end as they physically travel through the interactive environment. Throughout this time, the content will need to flow seamlessly.
As you work with your designers, you’ll probably come up with a truck load of amazing possibilities. Working within your budget, ask yourself the following questions….…
- What message do I want to convey?
- What type of space am I working in?
- What are the most important design elements?
- Is the experience going to be a number of connected digital screens that guide people through a series of interconnected experiences?
- Or will there be multiple video walls that immerse people in one larger unified experience?
- Is it a single timeline wall, or is it a larger space where the intent is to lead the target audience through a buying journey?
When it comes to experiential design, the name of the game is to get people’s attention, but the technology should be subtle and not get in the way of effective messaging. It can be tempting to go for the big wow factor and there’s times when there’s nothing is wrong with that if it serves the overall goal of the project.
AV that Adds Value
Apart from simply looking amazing, experiential design installs can add value for your target audience. Consider the experience and the goals you’re are trying to achieve – put yourself in your audience’s shoes……
Perhaps the experience is aimed at educating or entertaining, or maybe a sprinkling of both. The user should walk away feeling their time was well spent and they have something to take away with them.
The environment you are setting up the AV in can raise challenges – here are some things to consider…..
- Is there a lot of of natural light, or it a dark windowless room?
- What are the room/space dimensions?
- What about the layout, flow of foot traffic, window and doorway configurations? All will impact how the space can be used in terms of experiential design.
An experienced AV specialist will be able to bring their own knowledge and expertise to the party and help guide you through some of these challenges.
Accessible to All
Work together with your designer and AV specialist to ensure the space is physically accessible for your target audience.
For example, a learning experience for young children will look very different from an environment designed for university students. For small children, interactive displays will be positioned at lower height, and the interactivity will probably be an even stronger consideration.
User Experience (UX)
When you weigh it all up it’s about the user’s experience. How does your target market interact with the experiential design? It should to be simple and intuitive, but it should also engage your audience and so they’ll enjoy spending time with it. Your audience should be able to move freely through the experience with a very clear sense of where they’re going next.
Still got some questions on your AV setup – no problem give us a call and let’s talk them through with you.