Introducing state-of-the-art AV solutions into a hospitality business is a great way to impress and engage customers. Restaurants, bars and hotels have put significant investment into this area over the last 12 months and we expect this trend to continue through 2019.
AV can be used to tap into a customer’s journey throughout the premises and it can greatly enhance their experience. The Premier Inn’s HUB chain of hotels, now allows guests to check in at tablet-based kiosks and in the hotel’s lobby, they’re met by digital signage that displays travel updates and includes a live news feed.
Instead of guests browsing through racks of brochures of things to do in the area, visitors can use interactive touch screens that have information on the hotel, local places of interest, the best restaurants in the area, and guides for local theatres and shopping.
Guests stay in the hotel is guided right from the lobby, lounge, and lifts all the way to their rooms with interactive tablets, video displays and a variety of important digital messages.
The role of AV in the hospitality industry is expanding all the time and with the big trend of AV wayfinding growing, the hospitality sector is perfectly positioned to be right at the centre of this push in 2019.
Here’s a few clever ways AV can be used in the hospitality sector……
Aesthetics is Always Important
It sure is, but this is particularly true in hospitality businesses that are trying to show off their facilities and amenities in the best possible light. So, when it comes to AV solutions, we’re talking about a more subtle and classy approach – one that takes a level of thought and planning, not simply popping up a screen in a high traffic area.
For example, you might consider the positioning of TVs and digital screens for big sporting events such as the 6 Nations. Think no clutter and high visibility for all your customers so no one is missing out on the action on the pitch. This creates a customer experience that exceeds expectations and encourages repeat business – something every business strives towards.
Seamless & Safe Connectivity
Like every other aspect of the hotel, restaurant and bar experience, wireless connectivity needs to be top notch. Some hospitality businesses are starting to experiment with Li-Fi (Light Fidelity), which cannot be hacked through walls the same way that Wi-fi can.
Li-Fi uses LED bulbs, which can be switched on and off extremely quickly – 15 million times per second. Given that cybersecurity is on the minds of every internet user today, Li-Fi may be one way of gaining a competitive advantage for your business.
The Personal Touch
The personal touch in hospitality is crucial and can make all the difference in your customers recommending your business to their friends, family and colleagues.
Along with a turndown service or an arrival drink at check-in, a personal touch can also be conveyed through advanced AV technology.
Get creative! How about making an Instagram worthy background using a video wall along with static elements? Already hotels are using tech in bedrooms to welcome guests by name on the screen when they enter the room. Whatever you go with, your goal should be to create those unique and memorable moments that let your customers know you value them, and want them to have an amazing time when staying with you.
Audio can sometimes be forgotten about is still an important part of customer experience in the hospitality sector. You might just think of it as only background noise in the form of music, but it can have a big impact on the customer.
We’ve seen the demand for high-quality audio increasing over the last few years. Customers don’t want to be annoyed by static or poor-quality audio so, the ‘A’ for Audio in AV should be of high importance when you think about providing the best experience to deliver happy customers.
Sum it Up
To sum it up- in the hospitality world the better, more aesthetically pleasing, seamless and personal you can integrate your AV solutions into the overall customer experience, the happier your customers will be.
If you need any advice on AV upgrades or installations, please don’t hesitate to contact us.